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Core Prescribing Solutions Appoints Phil Quinton as Head of Digital to Drive Growth and Innovation
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Bradford, UK – 28 July 2025 – Core Prescribing Solutions, a leading provider of clinical pharmacy services, digital tools, and workforce solutions across primary care, has appointed Phil Quinton as its new Head of Digital.
With more than 20 years’ experience in digital strategy, brand building, and user experience design, Phil joins CPS at a critical stage in the company’s growth. He brings a wealth of expertise gained from working with leading consumer and B2B brands in the travel, retail, and hospitality sectors.
A strategic appointment at a pivotal time
Phil’s arrival marks an important step forward for CPS as the company expands its nationwide presence, enhances digital‑first services for clients, and continues its mission to improve patient outcomes through innovation. Phil said the following.
After five years of tremendous growth, I’m incredibly excited to join such a dynamic, forward‑thinking business like Core Prescribing Solutions.
From my very first conversations with Adeem and Layequr, their passion for not just the business, but for improving patient outcomes, really stood out – and that was a key reason I knew this was the right move. I can’t wait to bring my skills and experience to the team and help take CPS to the next level.
Driving digital transformation in primary care
With the NHS under continued pressure, scalable, technology‑enabled solutions are more important than ever. CPS is responding with an ambitious digital roadmap that includes:
- A full website revamp
- Enhanced digital resources for clinicians and commissioners
- New platforms to support service delivery and recruitment
As Head of Digital, Phil will lead the strategy, development, and optimisation of CPS’s digital channels – ensuring they meet the needs of commissioners, clinicians, GP practices, and patients. He will also embed digital thinking across the organisation to help CPS scale sustainably and keep user needs at the heart of every solution.
Leadership support
Adeem Azhar, Co‑Founder and CEO of Core Prescribing Solutions, commented:
We’re thrilled to have Phil on board. His experience, creativity, and clarity of thinking stood out immediately. We’re entering a phase of rapid digital development and innovation to drive further value to our clients – and Phil will be instrumental in making sure our platforms, content, and services are not only fit for purpose, but genuinely useful to the people we serve.
Layequr Rahman, Co‑Founder and Director of Strategy, added:
Phil’s arrival strengthens our leadership team at just the right time. We’ve always believed in marrying clinical excellence with smart, scalable systems. With Phil driving our digital evolution, we’re in a strong position to do exactly that – and to keep building solutions that genuinely improve primary care delivery across the country.
About Core Prescribing Solutions
Founded in 2019, Core Prescribing Solutions has grown rapidly to become one of the UK’s most trusted providers of clinical pharmacy services, training, and ARRS workforce solutions. The company supports Primary Care Networks (PCNs), GP Federations, and GP practices with services including:
- Structured medication reviews (SMRs)
- Medicines optimisation
- Tech‑enabled clinical services
- Workforce development and ARRS recruitment
- Training and professional development
- Remote prescribing
- Clinical governance support
With the NHS 10‑year plan set to shape the future of healthcare, CPS is committed to innovation, inclusivity, and service excellence – helping transform primary care through smarter, people‑centred solutions.
